LongRoot, Inc. is a consumer products company that develops successful new products. We manage a line of home and office products to make them more visible in the marketplace, to maximize profits for those products, and to raise the value and marketability of those products. 

Rachel Hanley is founder & CEO of LongRoot, Inc. Her background as a founder of several successful businesses provides a unique perspective in product development. She lives in California with her family. When not conceptualizing new consumer brands, she loves to travel.